Navigating care shouldn’t be so hard

Grayce began with a shared understanding, a recognition of a gap that many of us face. As my co-founder, Kassidee Kipp, and I discovered during our own journeys, navigating the complexities of care—whether it’s for ourselves, our aging parents, or any loved one—is often a lonely and overwhelming experience. We both felt the weight of trying to be everything to everyone and the frustration of searching for clear, reliable support.

Kassidee pointed out during our early conversations that there’s no shortage of information, but it’s scattered and often hard to understand. I echoed her sentiment, recalling countless hours spent deciphering medical jargon and navigating confusing systems. We realized that what people truly needed wasn’t just more information but a trusted partner to guide them through the process.

Grayce was born from this vision: to offer personalized support, simplify the complexities, and ensure that no one feels alone in their care experience. We’re committed to building a resource that provides genuine guidance, advocacy, and peace of mind every step of the way.

Julia Cohen-Sebastien
Grayce CEO & Co-Founder